Methodology

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Sample - Selected segment

Random Sample - Every member of the population has an equal chance of being included in the sample.

Representative sample - A sample in which people known to possess certain characteristics are included in proportion to their numbers in the populations being studied.

Experimental Group

Control Group

Correlation - Indication of the degree of relatedness between two variables

Positive Correlation - Direct relationship between two variables.

Negative Correlation - Indirect relationship between two variables.

Correlation Study - Assess the relationship between already existing variables

Surveys - Information about people…is obtained by asking them all the same questions

Case Study - Intensive investigation of one or a few individuals, usually with reference to a single psychological phenomenon

Naturalistic Observation - Observe and record behavior in natural setting

Participant Observation - Members of a research team actually join an existing group to record events and impression that are accessible only to group members.

Descriptive Statistics - Summarize data collected for a sample population

Central Tendency

Mean/Median/Mode/Range/Normal Distribution/Standard Deviation/Variance

Correlation Coefficients - [-1,1]

Inferential Statistics

Null Hypothesis

Probability

Statistical Significant - Probability that results are due to chance

Experimenter Bias

Double Blind - Neither the experimenter nor subjects know which subjects belong to the experimental group and which belong to the control group.

Demand Characteristics - Subject responding in a way that seems to be demanded by the situation

Replication -

Intersubject Replication -

Intrasubject Replication -

External Validity - Can be generalized to the public

Internal Validity - Results caused by independent variable

Reliability -

Placebo Effect-

Ex Post Facto -

Emic Approach - One culture

Etic Approach - Generalization

Debriefing -

Longitudinal - Over time

Laboratory Stud -

Matched Pairs -

Repeated Measures

ID4 Measures - Chaos

Experiment- Cause/effect, study NO

Cross-sectional - Multi-demographics

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